Smart Deals
Start with Smarter Thinking.
Explore the thinking behind great agency deals — from valuations and deal structures to buyer trends and founder journeys.
Explore the thinking behind great agency deals — from valuations and deal structures to buyer trends and founder journeys.
More Growth, Less Stress
More Growth, Less Stress
Merge Express is Live — A New Way to Grow Without Selling Out
For founders who want to grow without selling — how Merge Express is helping reshape the indie agency landscape.
Who Will Buy My Indie Agency?
The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.
What is Adjusted EBITDA? Isn't it really just 'cooking the books?'
EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?
How do you tell if your agency is match-fit?
The 11 drivers buyers care about most — and how to strengthen your position before you sell.
Multiple Conversations: EBITDA – Why It Matters
When the time comes to considering agency M&A initiatives (such as merging with another firm or selling all or part of your agency) at some point you will want to establish the value of your agency.
The Deal Structure Playbook
Earn-outs, equity rolls, vendor finance and more — a guide to the frameworks that shape agency transactions.
Spotlight on Hubspot. Should agencies specialize on a platform?
“The path to success in agencyland is via specialization”. It’s a much touted phrase and one that we find is quite often borne out in reality.
What’s Your Agency Worth in Today’s Market?
Valuation multiples, revenue types, client mix, and more — we unpack what actually drives value.
Merge Express is Live — A New Way to Grow Without Selling Out
For founders who want to grow without selling — how Merge Express is helping reshape the indie agency landscape.
Who Will Buy My Indie Agency?
The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.
What is Adjusted EBITDA? Isn't it really just 'cooking the books?'
EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?
How do you tell if your agency is match-fit?
The 11 drivers buyers care about most — and how to strengthen your position before you sell.
Multiple Conversations: EBITDA – Why It Matters
When the time comes to considering agency M&A initiatives (such as merging with another firm or selling all or part of your agency) at some point you will want to establish the value of your agency.
The Deal Structure Playbook
Earn-outs, equity rolls, vendor finance and more — a guide to the frameworks that shape agency transactions.
Spotlight on Hubspot. Should agencies specialize on a platform?
“The path to success in agencyland is via specialization”. It’s a much touted phrase and one that we find is quite often borne out in reality.
What’s Your Agency Worth in Today’s Market?
Valuation multiples, revenue types, client mix, and more — we unpack what actually drives value.
Merge Express is Live — A New Way to Grow Without Selling Out
For founders who want to grow without selling — how Merge Express is helping reshape the indie agency landscape.
Who Will Buy My Indie Agency?
The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.
What is Adjusted EBITDA? Isn't it really just 'cooking the books?'
EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?
How do you tell if your agency is match-fit?
The 11 drivers buyers care about most — and how to strengthen your position before you sell.
Multiple Conversations: EBITDA – Why It Matters
When the time comes to considering agency M&A initiatives (such as merging with another firm or selling all or part of your agency) at some point you will want to establish the value of your agency.
The Deal Structure Playbook
Earn-outs, equity rolls, vendor finance and more — a guide to the frameworks that shape agency transactions.
Spotlight on Hubspot. Should agencies specialize on a platform?
“The path to success in agencyland is via specialization”. It’s a much touted phrase and one that we find is quite often borne out in reality.
What’s Your Agency Worth in Today’s Market?
Valuation multiples, revenue types, client mix, and more — we unpack what actually drives value.
Merge Express is Live — A New Way to Grow Without Selling Out
For founders who want to grow without selling — how Merge Express is helping reshape the indie agency landscape.
Who Will Buy My Indie Agency?
The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.
What is Adjusted EBITDA? Isn't it really just 'cooking the books?'
EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?
How do you tell if your agency is match-fit?
The 11 drivers buyers care about most — and how to strengthen your position before you sell.
Multiple Conversations: EBITDA – Why It Matters
When the time comes to considering agency M&A initiatives (such as merging with another firm or selling all or part of your agency) at some point you will want to establish the value of your agency.
The Deal Structure Playbook
Earn-outs, equity rolls, vendor finance and more — a guide to the frameworks that shape agency transactions.
Spotlight on Hubspot. Should agencies specialize on a platform?
“The path to success in agencyland is via specialization”. It’s a much touted phrase and one that we find is quite often borne out in reality.
What’s Your Agency Worth in Today’s Market?
Valuation multiples, revenue types, client mix, and more — we unpack what actually drives value.
More Growth, Less Stress
More Growth, Less Stress
More Growth, Less Stress
Get the Playbook
Get the Playbook
Get the Playbook
Monthly M&A Smarts. Zero Fluff.
Monthly M&A Smarts. Zero Fluff.
Monthly M&A Smarts. Zero Fluff.
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