Smart Deals

Start with Smarter Thinking.

Explore the thinking behind great agency deals — from valuations and deal structures to buyer trends and founder journeys.

Explore the thinking behind great agency deals — from valuations and deal structures to buyer trends and founder journeys.

More Growth, Less Stress

All
Valuation & Exit
Buyers & M&A Market
Deal Structure
Agency Growth
Cultural Fit & Integration
Agency Principals Podcast | Ep05 | The Many: Participation beats Persuasion

Insights on the role of agencies, the importance of participation, the future of The Many Australia

Agency Principals Podcast | EP04 | Mindshaker

Meet Portugal's Tech agency, Mindshaker: Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture.

Agency Principals Podcast | EP03 | On Specialism and Thought Leadership, Nourish Food Marketing

Jo-Ann McArthur, the founder and CEO of Canada's Nourish Food Marketing, shares insights on building a successful specialist agency model and seeking a growth partner through M&A.

The Many acquires Catalyst XR

Agency Futures advises The Many on their acquisition of CatalystXR.

Growth by Agency Merger - Is That Really an Option?

Running an independent agency isn’t easy. Budgets shrink, margins tighten, and talent is harder to retain. New business takes longer and costs more. And founders still face the AI question: how to adopt it without losing their value.

Working Capital in Agency Deals: The Hidden Value Lever

If you're preparing to sell your agency, you’re probably (rightly) focused on buyer fit, EBITDA multiples, and earn-outs. But there’s another number that can quietly swing hundreds of thousands in or out of your deal:

Agency Futures advises on sale of Holy Cow! Creative Sydney

A Fast-Moving Deal Built on Trust: Our client Moo Webber finds a new adventure in the Hardie Grant Media stable, joining content agency Heads & Tales.

Agency Futures advises on sale of PinPoint Media to PrettyGreen

Mark Stringer, Founder and Group Chair PrettyGreen on his agency's acquisition of Agency Futures client, PinPoint Media.

Who Will Buy My Indie Agency?

The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.

Agency Principals | Ep 02 | He turned down two offers and kept building | Stephen Brown

Stephen Brown has spent 23 years building Fuse Create into one of Canada's leading independent agencies — doubling the business in five years, expanding into the US market, and walking away from two serious acquisition conversations.

Agency Principals Podcast | Ep 01 | What are Agency buyers looking for today?

Most agency founders spend years building something valuable without ever stopping to ask what buyers are actually looking for

What is Adjusted EBITDA? Isn't it really just 'cooking the books?'

EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?

Agency Principals Podcast | Ep05 | The Many: Participation beats Persuasion

Insights on the role of agencies, the importance of participation, the future of The Many Australia

Agency Principals Podcast | EP04 | Mindshaker

Meet Portugal's Tech agency, Mindshaker: Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture.

Agency Principals Podcast | EP03 | On Specialism and Thought Leadership, Nourish Food Marketing

Jo-Ann McArthur, the founder and CEO of Canada's Nourish Food Marketing, shares insights on building a successful specialist agency model and seeking a growth partner through M&A.

The Many acquires Catalyst XR

Agency Futures advises The Many on their acquisition of CatalystXR.

Growth by Agency Merger - Is That Really an Option?

Running an independent agency isn’t easy. Budgets shrink, margins tighten, and talent is harder to retain. New business takes longer and costs more. And founders still face the AI question: how to adopt it without losing their value.

Working Capital in Agency Deals: The Hidden Value Lever

If you're preparing to sell your agency, you’re probably (rightly) focused on buyer fit, EBITDA multiples, and earn-outs. But there’s another number that can quietly swing hundreds of thousands in or out of your deal:

Agency Futures advises on sale of Holy Cow! Creative Sydney

A Fast-Moving Deal Built on Trust: Our client Moo Webber finds a new adventure in the Hardie Grant Media stable, joining content agency Heads & Tales.

Agency Futures advises on sale of PinPoint Media to PrettyGreen

Mark Stringer, Founder and Group Chair PrettyGreen on his agency's acquisition of Agency Futures client, PinPoint Media.

Who Will Buy My Indie Agency?

The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.

Agency Principals | Ep 02 | He turned down two offers and kept building | Stephen Brown

Stephen Brown has spent 23 years building Fuse Create into one of Canada's leading independent agencies — doubling the business in five years, expanding into the US market, and walking away from two serious acquisition conversations.

Agency Principals Podcast | Ep 01 | What are Agency buyers looking for today?

Most agency founders spend years building something valuable without ever stopping to ask what buyers are actually looking for

What is Adjusted EBITDA? Isn't it really just 'cooking the books?'

EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?

Agency Principals Podcast | Ep05 | The Many: Participation beats Persuasion

Insights on the role of agencies, the importance of participation, the future of The Many Australia

Agency Principals Podcast | EP04 | Mindshaker

Meet Portugal's Tech agency, Mindshaker: Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture.

Agency Principals Podcast | EP03 | On Specialism and Thought Leadership, Nourish Food Marketing

Jo-Ann McArthur, the founder and CEO of Canada's Nourish Food Marketing, shares insights on building a successful specialist agency model and seeking a growth partner through M&A.

The Many acquires Catalyst XR

Agency Futures advises The Many on their acquisition of CatalystXR.

Growth by Agency Merger - Is That Really an Option?

Running an independent agency isn’t easy. Budgets shrink, margins tighten, and talent is harder to retain. New business takes longer and costs more. And founders still face the AI question: how to adopt it without losing their value.

Working Capital in Agency Deals: The Hidden Value Lever

If you're preparing to sell your agency, you’re probably (rightly) focused on buyer fit, EBITDA multiples, and earn-outs. But there’s another number that can quietly swing hundreds of thousands in or out of your deal:

Agency Futures advises on sale of Holy Cow! Creative Sydney

A Fast-Moving Deal Built on Trust: Our client Moo Webber finds a new adventure in the Hardie Grant Media stable, joining content agency Heads & Tales.

Agency Futures advises on sale of PinPoint Media to PrettyGreen

Mark Stringer, Founder and Group Chair PrettyGreen on his agency's acquisition of Agency Futures client, PinPoint Media.

Who Will Buy My Indie Agency?

The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.

Agency Principals | Ep 02 | He turned down two offers and kept building | Stephen Brown

Stephen Brown has spent 23 years building Fuse Create into one of Canada's leading independent agencies — doubling the business in five years, expanding into the US market, and walking away from two serious acquisition conversations.

Agency Principals Podcast | Ep 01 | What are Agency buyers looking for today?

Most agency founders spend years building something valuable without ever stopping to ask what buyers are actually looking for

What is Adjusted EBITDA? Isn't it really just 'cooking the books?'

EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?

Agency Principals Podcast | Ep05 | The Many: Participation beats Persuasion

Insights on the role of agencies, the importance of participation, the future of The Many Australia

Agency Principals Podcast | EP04 | Mindshaker

Meet Portugal's Tech agency, Mindshaker: Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture.

Agency Principals Podcast | EP03 | On Specialism and Thought Leadership, Nourish Food Marketing

Jo-Ann McArthur, the founder and CEO of Canada's Nourish Food Marketing, shares insights on building a successful specialist agency model and seeking a growth partner through M&A.

The Many acquires Catalyst XR

Agency Futures advises The Many on their acquisition of CatalystXR.

Growth by Agency Merger - Is That Really an Option?

Running an independent agency isn’t easy. Budgets shrink, margins tighten, and talent is harder to retain. New business takes longer and costs more. And founders still face the AI question: how to adopt it without losing their value.

Working Capital in Agency Deals: The Hidden Value Lever

If you're preparing to sell your agency, you’re probably (rightly) focused on buyer fit, EBITDA multiples, and earn-outs. But there’s another number that can quietly swing hundreds of thousands in or out of your deal:

Agency Futures advises on sale of Holy Cow! Creative Sydney

A Fast-Moving Deal Built on Trust: Our client Moo Webber finds a new adventure in the Hardie Grant Media stable, joining content agency Heads & Tales.

Agency Futures advises on sale of PinPoint Media to PrettyGreen

Mark Stringer, Founder and Group Chair PrettyGreen on his agency's acquisition of Agency Futures client, PinPoint Media.

Who Will Buy My Indie Agency?

The 6 buyer types shaping the current M&A landscape — and how to know if they’re right for you.

Agency Principals | Ep 02 | He turned down two offers and kept building | Stephen Brown

Stephen Brown has spent 23 years building Fuse Create into one of Canada's leading independent agencies — doubling the business in five years, expanding into the US market, and walking away from two serious acquisition conversations.

Agency Principals Podcast | Ep 01 | What are Agency buyers looking for today?

Most agency founders spend years building something valuable without ever stopping to ask what buyers are actually looking for

What is Adjusted EBITDA? Isn't it really just 'cooking the books?'

EBITDA is supposedly everyone’s favourite shorthand for business performance. It’s there to quickly indicate business profitability—but does it do what it says on the tin?

More Growth, Less Stress

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