We help agency owners
build futures worth looking forward to.
More Growth, Less Stress
How we help agencies scale faster
At Agency Futures, we’ve walked the same road as our clients — growing agencies, navigating challenging environments , and exiting at scale. We understand that your agency is more than just a business: it’s your life’s work. And so we understand how high the stakes are when it comes to a major decision like the one you’re considering.
Founded by former agency leaders, we exist to help independent founders and management teams make better strategic decisions — whether that’s preparing for exit, growing through acquisition, or finding the perfect partner to merge with.
We bring global reach, hands-on experience, and a sharp understanding of what makes a business scalable, valuable, and future-ready. But more than that, we bring empathy — because we’ve been there.
Meet the Team
Doug Baxter
Founder & CEO
Simon Morgan
Partner
Simon is a former agency founder who’s led, grown, and exited multiple businesses across the digital and loyalty marketing space. With a background spanning network agencies, independent shops, and corporate leadership, he’s uniquely positioned to bridge the creative and commercial sides of the M&A equation.
He brings both technical rigour and creative intuition to every deal. From valuation modelling to brand positioning, Simon helps agency leaders identify where value lies — and how to build toward it. His global mindset and extensive experience across Australia, New Zealand, Europe and North America make him an invaluable partner for agencies looking to scale or sell in complex, cross-border environments.
Simon is also an accredited business advisor and a member of The Australian Institute of Business Brokers, giving him formal credentials to back up his decades of practical experience.
Board Advisor
Jane brings strategic gravity and deep empathy to Agency Futures. As the former CEO of M&C Saatchi Talk and a long-time leader in the UK creative and communications industry, she’s guided some of the most iconic agencies through periods of rapid change, cultural evolution, and strategic redefinition.
Awarded an OBE for services to the creative industry, Jane has long championed empathetic leadership, founder integrity, and business transformation rooted in purpose. At Agency Futures, she plays a critical role advising on positioning, integration strategy and founder alignment — particularly where cultural fit is key.
Jane’s superpower is spotting potential and helping founders shape it. She’s a sounding board, a strategic mentor, and a powerful advocate for making M&A feel less corporate, and more human.
Oliver Bruce
Board Advisor
Oliver is the founder of PinPoint Media — a creative performance agency he built into a multi-million-pound success story before the age of 30. Recognised as one of the UK’s Top 50 Entrepreneurs by LDC and The Times, and winner of the IoD Young Director of the Year, Oliver brings deep insight into what it takes to scale fast and smart.
Living with ADHD, Dyslexia and Dyspraxia, Oliver openly credits his neurodiversity as a strategic advantage — helping him lead with vision, agility, and resilience. He’s passionate about building scalable systems, empowering creative teams, and doing business in a way that plays to people’s strengths.
At Agency Futures, Oliver advises on founder mindset, scale-up strategy, and how to build real equity value inside an agency business. He’s particularly attuned to the next generation of indie leaders — the ones building category-defining businesses without copying the old playbook.
London. Denver. Sydney.
With offices in London, Denver and Sydney, we work across time zones and borders to connect ambitious founders with like-minded buyers and partners. Whether you’re exploring a sale, looking to acquire, or just planning ahead, we bring global reach with a grounded, independent perspective.
For owners, by owners.
We’ve lived it — and we bring that experience to every conversation and every transaction.
Clarity wins.
No jargon, no fluff. Just clear advice, smart strategy, and straight answers.
Culture isn't soft.
It’s what makes a deal work. We don’t treat it as an afterthought.
Empathy matters.
This isn’t just business — it’s your legacy. We honour that.