BOUTIQUE M&A FOR MARKETING AGENCIES

BOUTIQUE M&A FOR MARKETING AGENCIES

Great agencies deserve a great outcome.

We help agency founders grow value and realise it on the best possible terms. Partner-led, from getting match fit to the deal itself.

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WHAT WE DO

See how Agency Futures can help you

START HERE

Get match fit

BUY-SIDE

Find your next move

MERGE

Grow with intent

SELL-SIDE

Exit on your terms

WHO WE ARE

Our story

Our story

Agency Futures began in 2018, founded by former agency leaders who had grown, run and exited businesses of their own.
Agency Futures began in 2018, founded by former agency leaders who had grown, run and exited businesses of their own.

We had sat on the same side of the table as the owners we now advise, and we saw how few advisers really understood the agencies they were selling.


Most owners spend years building something valuable, then reach a moment: grow, merge or sell, yet the path to realising that value is unclear. We built Agency Futures for that moment. We only work with marketing services agencies, so we know the sector deeply, and we walk the whole journey with you, not just the deal.


Today we are a partner-led team operating globally. We have helped founders grow with intent, find the right partner, and exit on the best possible terms. Because we have been there, and we have helped many owners like you.

We had sat on the same side of the table as the owners we now advise, and we saw how few advisers really understood the agencies they were selling.


Most owners spend years building something valuable, then reach a moment: grow, merge or sell, yet the path to realising that value is unclear. We built Agency Futures for that moment. We only work with marketing services agencies, so we know the sector deeply, and we walk the whole journey with you, not just the deal.


Today we are a partner-led team operating globally. We have helped founders grow with intent, find the right partner, and exit on the best possible terms. Because we have been there, and we have helped many owners like you.

In their words

Both sides of the table

What's it like to work with a specialist

M&A Advisor like Agency Futures?

  • Sell-side

    0:20

    Jo-Ann McArthur

    President, Nourish Food Marketing

    Sell-side mandate

  • Buy-side

    0:51

    Mark Stringer

    Pretty Green

    Acquired Pinpoint Media

  • Buy-side

    0:49

    Damien Eley

    The Many

    Acquired Catalyst VR

  • Sell-side

    1:02

    Moo Webber

    Holy Cow! Creative

    Sold to HGM

  • Sell-side

    0:20

    Jo-Ann McArthur

    President, Nourish Food Marketing

    Sell-side mandate

  • Buy-side

    0:51

    Mark Stringer

    Pretty Green

    Acquired Pinpoint Media

  • Buy-side

    0:49

    Damien Eley

    The Many

    Acquired Catalyst VR

  • Sell-side

    1:02

    Moo Webber

    Holy Cow! Creative

    Sold to HGM

Podcast

Agency Principals Podcast

Agency Principals Podcast

Simon Morgan & Doug Baxter
Simon Morgan & Doug Baxter

The latest episode, ready to play right here. Candid conversations with founders who have built, bought and sold agencies.

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YouTube

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Apple Podcasts

The questions agency owners actually ask

Short answers from the people who run the deals. Pick a topic.

Inside the Mind of a Private Equity Buyer

What buyers want

Treat Your Business As A Client

Building value

My Job Is Not to Be the Front Anymore

Building value

Hire Slow. Fire Fast

Building value

Saying No to the Wrong Money

What buyers want

The Deal Is Not The Destination

What buyers want

What's Special About Your Agency?

Selling up

If Opportunity Knocks, You'll Be Ready

Selling up

What Does Selling An Agency Actually Feel Like From the Inside?

Life after the deal

We Don't Sell Technology, We Solve Problems With It

AI and the model

Selling Doesn't Always Mean Leaving?

Selling up

All Roads Lead to That Person

What buyers want

Is Your Lack of M&A Experience Costing You $$$?

What buyers want

M&A Activity to Cure Your Burnout

Life after the deal

Why Culture is Your Number One M&A Filter

What buyers want

Profit Will Set You Free

Building value

Finding the Right Partnership Isn't Just About The Money

What buyers want

Late Preparation Will Cost You $$$

Selling up

What Are The Hybrid Roles?

AI and the model

Being Sale Ready Is More Important Than You Think

Selling up

How Long Does It Take to Prepare My Agency For Sale?

Selling up

The Trojan Horse That Wins New Business

Building value

No One Will Buy My Agency

Selling up

What Is the Role of the Agencies Now?

AI and the model

Stop Using Team Size as a KPI

Building value

When Is The Right Time to Sell?

Selling up

Culture Vs Finance?

Building value

Embracing Failure for Success

Paul Hughes, Rothco

Life after the deal

What's Your Life After The Sale?

Selling up

Match Fit Vs Market Timing

Selling up

Focus on Input

Paul Hughes, Rothco

Life after the deal

Stop Waiting for a Holdco to Call

What buyers want

Believe in Possibilities

Paul Hughes, Rothco

Life after the deal

Why This Agency’s First Acquisition Was an AR Studio

Life after the deal

Is Now The Best Time To Sell Your Agency?

Selling up

AI Can Do Average

AI and the model

Why Your Agency Isn't Growing (And What To Do About It)

Building value

Persuasion Vs Participation

Building value

GET MATCH FIT

Not sure where to start?

Most owners weighing their options aren’t ready to talk to anyone yet. Take the five-minute scorecard and see how sale-ready your agency really is.

Take the scorecard

Our Team

Our Team

Doug Baxter
Founder & CEO
Simon Morgan
Partner
Jane Boardman
Board Advisor
Charlie Buckwell
Senior Advisor, Healthcare
Julia Kinas
Research Manager
Julia Kinas
Deal Origination & Growth Associate

Thinking about your next move?

Let’s talk it through, in plain terms and no pressure.

Get started

Thinking about your next move?

Let’s talk it through, in plain terms and no pressure.

Get started

Thinking about your next move?

Let’s talk it through, in plain terms and no pressure.

Get started