BOUTIQUE M&A FOR MARKETING AGENCIES

BOUTIQUE M&A FOR MARKETING AGENCIES

Great agencies deserve a great outcome.

We help agency founders grow value and realise it on the best possible terms. Partner-led, from getting match fit to the deal itself.

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See live opportunities

WHAT WE DO

See how Agency Futures can help you

START HERE

Get match fit

BUY-SIDE

Find your next move

MERGE

Grow with intent

SELL-SIDE

Exit on your terms

Live opportunities

Agencies putting their trust in Agency Futures

Browse our current opportunities on the buy, sell, and merge side. Also view recently closed deals.
Buy1:42
US MidwestLive buyer mandate: a Midwest agency seeking East Coast acquisitionsSocial & Influencer
Buy1:14
GlobalA top-five global agency network looking to acquire a sports marketing agencySports & Entertainment
See all live opportunities

WHO WE ARE

Our story

Our story

Agency Futures began in 2018, founded by former agency leaders who had grown, run and exited businesses of their own.
Agency Futures began in 2018, founded by former agency leaders who had grown, run and exited businesses of their own.

We had sat on the same side of the table as the owners we now advise, and we saw how few advisers really understood the agencies they were selling.


Most owners spend years building something valuable, then reach a moment: grow, merge or sell, yet the path to realising that value is unclear. We built Agency Futures for that moment. We only work with marketing services agencies, so we know the sector deeply, and we walk the whole journey with you, not just the deal.


Today we are a partner-led team operating globally. We have helped founders grow with intent, find the right partner, and exit on the best possible terms. Because we have been there, and we have helped many owners like you.

We had sat on the same side of the table as the owners we now advise, and we saw how few advisers really understood the agencies they were selling.


Most owners spend years building something valuable, then reach a moment: grow, merge or sell, yet the path to realising that value is unclear. We built Agency Futures for that moment. We only work with marketing services agencies, so we know the sector deeply, and we walk the whole journey with you, not just the deal.


Today we are a partner-led team operating globally. We have helped founders grow with intent, find the right partner, and exit on the best possible terms. Because we have been there, and we have helped many owners like you.

In their words

Both sides of the table

What's it like to work with a specialist

M&A Advisor like Agency Futures?

  • Sell-side

    1:20

    Julian Vogel

    Modus

    Sold to Ardmore Group, UK

  • Sell-side

    0:20

    Jo-Ann McArthur

    President, Nourish Food Marketing

    Sold to Pigeon, Canada

  • Buy-side

    0:51

    Mark Stringer

    Pretty Green

    Acquired Pinpoint Media, UK

  • Buy-side

    0:49

    Damien Eley

    The Many

    Acquired CatalystXR, Australia

  • Sell-side

    1:02

    Moo Webber

    Holy Cow! Creative

    Sold to Hardie Grant Media, Australia

  • Sell-side

    1:20

    Julian Vogel

    Modus

    Sold to Ardmore Group, UK

  • Sell-side

    0:20

    Jo-Ann McArthur

    President, Nourish Food Marketing

    Sold to Pigeon, Canada

  • Buy-side

    0:51

    Mark Stringer

    Pretty Green

    Acquired Pinpoint Media, UK

  • Buy-side

    0:49

    Damien Eley

    The Many

    Acquired CatalystXR, Australia

  • Sell-side

    1:02

    Moo Webber

    Holy Cow! Creative

    Sold to Hardie Grant Media, Australia

Podcast

Agency Principals Podcast

Agency Principals Podcast

Simon Morgan & Doug Baxter
Simon Morgan & Doug Baxter

The latest episode, ready to play right here. Candid conversations with founders who have built, bought and sold agencies.

LISTEN ON

YouTube

Spotify

Apple Podcasts

Short answers

The questions agency owners actually ask

Short answers from the people who run the deals. Pick a topic.
What buyers want
Inside the Mind of a Private Equity Buyer
Building value
Treat Your Business As A Client
Building value
My Job Is Not to Be the Front Anymore
Building value
Hire Slow. Fire Fast
What buyers want
Saying No to the Wrong Money
What buyers want
The Deal Is Not The Destination
Selling up
What's Special About Your Agency?
Selling up
If Opportunity Knocks, You'll Be Ready
Life after the deal
What Does Selling An Agency Actually Feel Like From the Inside?
AI and the model
We Don't Sell Technology, We Solve Problems With It
Selling up
Selling Doesn't Always Mean Leaving?
What buyers want
All Roads Lead to That Person
What buyers want
Is Your Lack of M&A Experience Costing You $$$?
Life after the deal
M&A Activity to Cure Your Burnout
What buyers want
Why Culture is Your Number One M&A Filter
Building value
Profit Will Set You Free
What buyers want
Finding the Right Partnership Isn't Just About The Money
Selling up
Late Preparation Will Cost You $$$
AI and the model
What Are The Hybrid Roles?
Selling up
Being Sale Ready Is More Important Than You Think
Selling up
How Long Does It Take to Prepare My Agency For Sale?
Building value
The Trojan Horse That Wins New Business
Selling up
No One Will Buy My Agency
AI and the model
What Is the Role of the Agencies Now?
Building value
Stop Using Team Size as a KPI
Selling up
When Is The Right Time to Sell?
Building value
Culture Vs Finance?
Life after the deal
Embracing Failure for Success
Selling up
What's Your Life After The Sale?
Selling up
Match Fit Vs Market Timing
Life after the deal
Focus on Input
What buyers want
Stop Waiting for a Holdco to Call
Life after the deal
Believe in Possibilities
Life after the deal
Why This Agency’s First Acquisition Was an AR Studio
Selling up
Is Now The Best Time To Sell Your Agency?
AI and the model
AI Can Do Average
Building value
Why Your Agency Isn't Growing (And What To Do About It)
Building value
Persuasion Vs Participation
More on our YouTube channel

GET MATCH FIT

Not sure where to start?

Most owners weighing their options aren’t ready to talk to anyone yet. Take the five-minute scorecard and see how sale-ready your agency really is.

Take the scorecard

Our Team

Our Team

Doug Baxter
Founder & CEO
Simon Morgan
Partner
Jane Boardman
Board Advisor
Charlie Buckwell
Senior Advisor, Healthcare
Julia Kinas
Research Manager
Julia Kinas
Deal Origination & Growth Associate

Thinking about your next move?

Let’s talk it through, in plain terms and no pressure.

Get started

Thinking about your next move?

Let’s talk it through, in plain terms and no pressure.

Get started

Thinking about your next move?

Let’s talk it through, in plain terms and no pressure.

Get started