Overview

An opportunity to acquire a highly respected, category‑defining food marketing agency

with over 15 years of deep specialisation across food, beverage and agriculture. Based

in Toronto with an office in Montreal the agency operates nationally across Canada and

is recognised for its ability to align strategy, regulation, culture and creativity in some of

the most scrutinised and complex marketing environments in the economy.

What Makes This Agency Different

True category specialisation

Canada’s only full-service agency focused exclusively on food, beverage and

agriculture. This depth delivers insight, credibility and speed that generalist platforms

cannot replicate.

High-stakes, multi-stakeholder capability

Proven track record working with CPG brands, foodservice suppliers, industry boards,

advocacy groups and regulated sectors where trust, compliance and public scrutiny

matter.

Differentiated in-house production

Integrated test kitchen, photography and video studio enables rapid concept

development, real-world testing, and campaign-ready content without reliance on third-

party suppliers. All IP is client-owned.

Thought leadership engine

Flagship annual trend report with thousands of downloads, strong earned media pickup,

regular speaking engagements, and a highly engaged industry newsletter database of

nearly 6,000 subscribers.

Clients & Work

The agency is trusted by leading national and international brands, industry

organisations and public bodies across:

• Food and beverage CPG

• Foodservice and ingredients

• Agriculture and aquaculture

• Multicultural and halal markets

• Public trust and advocacy campaigns

Client relationships are long-standing, referenceable and often renewed through repeat and referral work.

Financial & Commercial Profile

• Profitable, well-run specialist agency

• Balanced mix of retainer and project revenue

• Low staff turnover with strong culture (team size: 10)

• Scalable model with clear opportunity to leverage platform synergies

• Significant upside through commercial optimisation and expanded new business reach

Ownership & Transaction Rationale

The founder is a recognised industry thought leader and is motivated to partner with a

larger platform to accelerate growth, expand geographic reach, and unlock the next

phase of the agency’s potential.

She is open to remaining involved post-transaction in a strategic and new-business-

focused role, while stepping back from day-to-day operations.

Ideal Buyer Profile

• Marketing services platform seeking specialist vertical depth

• Food, CPG, or foodservice-focused agency group

• North American or international buyer looking for a Canadian beachhead

• Platform seeking differentiated content, experiential and food production capability