Charlie Buckwell | New Senior Advisor, Healthcare | Agency Futures

Charlie Buckwell | Medical Communications, M&A, and the Future of Healthcare Agencies In this conversation, Simon Morgan is joined by Charlie Buckwell — a senior leader with more than three decades of experience in the global pharmaceutical industry and healthcare communications. Charlie traces his journey from AstraZeneca's global marketing teams through to leading McCann Health Medical Communications and serving on the Executive Leadership Team at IPG Health. Along the way, he shares what he's learned about building specialist capability, why the science must always remain at the core, and how the role of medical communications agencies is evolving from executional delivery toward strategic partnership. The conversation covers the consolidation dynamic reshaping the med comms landscape, what founders of smaller agencies should be thinking about — from client diversity to strategic fit — and why specialist capability should never be viewed in isolation from the broader value chain. Charlie also introduces his new role as Senior Advisor at Agency Futures, where he'll be working with healthcare agency founders and buyers on growth, strategy, partnerships, and transactions. Topics covered: * From AstraZeneca to agency leadership — Charlie's journey * Why medical communications matters more now than ever * Fragmentation, consolidation, and the low cost of entry * What buyers are looking for in healthcare communications agencies * Building specialist capability as part of a connected value chain * How Agency Futures supports founders and buyers in the healthcare sector ---------------------------------------- Agency Futures is a commercial counsel and M&A advisory firm for independent agency founders. Learn more at http://agencyfutures.com