More Growth, Less Stress
Agency M&A Advisory in Australia
Why Australian Founders Choose Agency Futures
You don't need an advisor who's learning the agency market. You need one who's operated in it — and who understands what M&A looks like from your chair.
Simon Morgan, Partner at Agency Futures, spent over 30 years as an agency founder before moving into advisory. He's built businesses that were acquired into global holding companies, led teams through rapid growth, and sold to strategic buyers — which means he understands valuation, deal structure, and what it actually feels like to hand over something you've built.
As an AIBB Certified Business Broker, Simon operates to the professional standards of the Australian Institute of Business Brokers. That means regulated, accountable advisory — not informal introductions dressed up as deal-making.
Agency Futures has a track record of completed Australian transactions including recently, the acquisition of Holy Cow! into the Hardie Grant Media stable, the acquisition of Catalyst XR by The Many, and also in cross border transactions such as the PinPoint Media acquisition by Pretty Green PR. These are deals closed for agency founders, in markets we know.
What We Do for Australian Agency Founders
Sell
If you're ready to exit — or starting to think about it — we help you understand your agency's value, prepare it for market, and connect you with the right strategic or financial buyers. We work across Australian buyers and international acquirers, including US and UK holding companies actively seeking Australian acquisitions.
Merge
Merge Express is Agency Futures' structured approach to agency consolidation — helping founders grow through merger without giving up ownership. If you're looking to scale before you eventually sell, a merger may be the move before the move.
Buy
We also work with acquirers looking for Australian agency targets. If you're building through acquisition, we can source and assess agencies that match your criteria.
Recently completed Australian Transactions
A selection of deals Agency Futures has advised on:
Holy Cow! → Hardie Grant Media Sydney-based design firm Holy Cow! was advised by Agency Futures on its acquisition into the Hardie Grant Media stable of agencies.
Catalyst XR → The Many Agency Futures advised on the acquisition of Catalyst XR, an immersive technology business, by The Many.
Your Advisor: Simon Morgan
Simon Morgan is a Partner at Agency Futures and leads the firm's Australian practice. He is a Certified Business Broker accredited by the Australian Institute of Business Brokers (AIBB).
Before moving into advisory, Simon spent more than 30 years in the agency industry as a founder and operator. He built a digital agency that was acquired into Publicis, achieved tenfold growth in a large independent, and founded an e-commerce business that was subsequently acquired by Expedia. This operating background shapes every client conversation — Simon advises from experience, not theory.
Simon works with agency founders across Australia, and collaborates with the Agency Futures team in Barcelona and Denver on cross-border transactions and international buyer access.
Full bio →
Do I need an Australian-based advisor to sell my agency?
Not necessarily — but it helps significantly. An advisor with an Australian presence understands local buyer appetite, deal norms, and regulatory context. More importantly, an AIBB-accredited advisor operates under a professional framework recognised in Australia. Simon Morgan is based in Australia and holds AIBB Certified Business Broker status, which means you're working with an advisor who is both locally grounded and professionally accredited
What agency deals has Agency Futures completed?
Agency Futures has completed a number of transactions, including the acquisition of Holy Cow! (a Sydney design firm) into the Hardie Grant Media stable, the acquisition of Sydney-based immersive technology studio, Catalyst XR by The Many, and the acquisition of PinPoint Media by Pretty Green PR.
Can Agency Futures connect me with international buyers for my Australian agency?
Yes. This is one of Agency Futures' core strengths. We have an active network of UK, US, and European acquirers — including holding companies, PE-backed groups, and strategic independents — who are actively looking at Australian acquisitions. An APAC-based business is often highly attractive to international buyers seeking geographic diversification.
How do I know what my Australian agency is worth?
Agency valuations in Australia typically use Adjusted EBITDA multiples — usually in the range of 3x to 6x, depending on revenue quality, client concentration, team stability, and growth trajectory. We recommend starting with a confidential conversation before commissioning a formal valuation.
What's the difference between selling my agency and doing a Merge Express deal?
Selling means full exit, or at least majority sale — you receive a capital sum and transition out over an agreed period. Merge Express is Agency Futures' structured merger approach, designed for founders who want to grow the business first through consolidation with a complementary agency, before ultimately exiting at a higher value. Not every founder is ready to sell today; Merge Express is built for founders who want to build, then sell.
