//AGENCY FUTURES

About Us

We help agencies build futures worth looking forward to

//For owners by former owners

Agency Futures is a consultancy focused on helping agency owners build their businesses. As former agency owners ourselves, we understand the challenges our clients face because we’ve been there – and managed to exit ourselves.

Partner with us, and you can tap into our extensive experience and world-class network of contacts to get you where you want to be. From financial performance to talent acquisition to culture development and beyond, we’ll help transform your business into a successful and sustainable ‘Agency of the Future’.

Doug Baxter

CEO/Founder

Doug founded Agency Futures in 2019, after a successful 25 years working on growth and digital transformation projects with some of the world’s greatest independent agencies in the digital, technology, and content sectors.

Now based in London – after having worked extensively in the United States, Asia, and Europe – Doug leads a team of highly experienced former agency leaders who work with independent agencies across the globe.

His expertise, strategic mindset, and empathetic approach to M&A, are the engines that drive Agency Future’s mission to help clients transform and evolve their companies, and build the agencies of the future.

Simon Morgan

Partner

Simon is a previous independent agency owner, network agency and corporate leader with a specialist focus on digital,
e-commerce and loyalty marketing. He has had several successful business exits and lead numerous acquisition deals.

He has developed a powerful approach to agency advisory by drawing on his successful business experience and searching globally for powerful tools and processes which are game-changers for agency owners. Simon is also an accredited business advisor through the Institute of Advisors and a member of The Australian Institute of Business Brokers.

Based in Sydney, Simon works globally to drive success for Agency Futures clients.

Jane Boardman OBE

Board Advisor

Jane Boardman OBE is a respected leader in the creative and communications industries, most recently known for her tenure as CEO of M&C Saatchi Talk. With decades of experience in brand strategy and agency leadership, she understands the unique challenges of running and growing a succcessful agency.

Now part of Agency Futures, Jane brings a fresh perspective to M&A, championing “Empathetic M&A”—an approach that blends financial strategy with emotional intelligence. She ensures that agency owners receive not just transactional advice but the support and guidance needed to navigate their next steps with confidence.

Awarded an OBE for her contributions to the industry, Jane remains a passionate advocate for independent agencies, helping founders plan ahead, protect their legacy, and secure the best future for themselves and their teams.

Oliver Bruce

Board Advisor

Oliver Bruce is a UK entrepreneur and investor, best known as the founder of PinPoint Media, a leading creative performance agency. Under his leadership, the business has grown into a multi-million-pound enterprise, earning Oliver a place among the LDC and The Times Top 50 Entrepreneurs in the UK and recognition as the IoD’s Young Director of the Year—all before turning 30.

His entrepreneurial journey is defined by resilience and innovation. Living with ADHD, Dyslexia, and Dyspraxia, Oliver credits his neurodivergence with shaping his unique leadership style, creativity, and strategic approach to growth. By embracing these differences as strengths, he has built a forward-thinking business model that has positioned PinPoint Media as a standout in a competitive industry.

Now bringing his expertise to Agency Futures, Oliver provides firsthand insight into scaling, exiting, and navigating the challenges of independent agency ownership. His deep understanding of growth strategy, creative performance, and leadership in fast-moving environments ensures he delivers practical, experience-driven advice to agency founders planning their next move.

Iain Dawson

Senior Consultant

Iain’s strong commercial grasp of the advertising industry comes from having been a media director, board director, equity partner, and investor in several agencies. During his advertising career, he was often the person others came to talk to when things were not going so well for them. In the past 10 years, he has devoted himself to formal training to be able to professionally support individuals and teams in a number of different settings. He is a trained coach, mentor, accredited counsellor, and mindfulness teacher.

//Our office

Agency Futures is located in the heart of London and in the boardrooms and hallways of our clients around the globe

Client Testimonials

We worked with Doug early on and that foundation set the stage for aggressive growth for years to come.

I rely on Doug’s experience to guide us through some of the challenges that face a young digital agency. His experience offers us vital perspective and pragmatic solutions for meeting those challenges.

I have known the Agency Futures team for almost 5 years and worked with them on both growth planning and transaction advisory. We have been super impressed with both the quality of the work and the breadth of the international network that these guys bring. I'd have no qualms about hiring the team again...and probably will.

Being previous agency owners means that the team really understands our business and this shows in the ongoing quality of their recommendations.

About Us

//For owners by former owners

//Meet the team