MERGE
We advise on agency mergers end to end, from assessing the fit to structuring the deal and planning how the two come together.
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What we do
We advise on agency mergers end to end: assessing the fit, agreeing structure and valuation, and planning integration so the combined business is worth more than the sum of its parts.
How it works
01
Assess the fit
Strategic, cultural and financial fit between the two agencies.
02
Structure & value
We agree a fair structure and valuation that works for both sides.
03
Negotiate terms
We broker the deal and the shape of the combined ownership.
04
Plan integration
We map how the teams, clients and brands come together.
Why Agency Futures
Sector specialists
We understand how agencies really create and keep value.
Partner-led
Senior, balanced advice through a sensitive conversation.
Whole-journey view
We see past the deal to how the combined business grows.
Discreet process
Confidential throughout, protecting both teams and their clients.
FAQ
When does a merger make more sense than a sale?
When two agencies are stronger together, complementary capabilities, clients or geographies, and both sets of owners want to keep building rather than fully exit.
How do you value each side fairly?
What about integrating the teams?
Is the conversation kept confidential?
How are you paid?
Let’s explore whether the fit is real, with no pressure.
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