More Growth, Less Stress
Simon Morgan
Partner
"Almost every founder reaches the same point — when running the business starts to feel different from building it. The questions get bigger and the options feel less clear. Thats's why we're here."
Simon Morgan has spent over 30 years in the agency industry as a founder, owner, and operator. He has built and exited businesses at every scale — from a digital agency acquired by Publicis, to achieving tenfold growth in a large independent, to founding an e-commerce business acquired by Expedia. That experience is what he brings to every founder conversation at Agency Futures.
Simon leads sell-side and buy-side mandates, merger advisory, and exit planning for independent marketing, creative, and communications agencies — primarily across Europe and the UK, APAC and Australia and North America.
He advises founders at any stage of the arc of agency ownership: often at the moment when running the business starts to feel different from building it, and when the decisions made in the next two or three years will define the next decade. His approach is direct, deal-experienced, and grounded in empathy for what founders are actually going through — not just the transaction, but the identity shift that comes with it.
Recent transactions:
The Many acquisition of Catalyst XR — immersive technology
Holy Cow! Creative Sydney, acquired into the Hardie Grant Media stable
PinPoint Media, acquired by PrettyGreen PR
A different kind of advisory
Most M&A advisors work the way M&A advisors have always worked. We don't.
Simon brings a technology operator's mindset to every transaction — shaped by three decades building and scaling businesses where technology was the value driver, not just the tool. At Agency Futures that translates into a process that is faster, more rigorous, and better prepared than traditional advisory.
In practice that means using AI and modern data tools to:
Sharpen financial analysis — modelling EBITDA, working capital, and deal structure with greater speed and precision than manual processes allow, reducing the risk of surprises in due diligence
Build stronger agency narratives — developing positioning documents and Confidential Information Memorandums that are genuinely targeted to specific buyer segments, not generic marketing documents
Understand buyer behaviour — drawing on market intelligence and transaction data to give founders a more accurate picture of who is likely to buy, at what multiple, and on what terms
Streamline the process — removing the administrative friction that slows deals down and exhausts founders, so more energy goes into the decisions that actually matter
The outcome is a process that feels more like working with a well-resourced team than a traditional one-person advisory relationship.
Background and credentials
30+ years in the agency industry as founder, owner, and operator
Former founder of a digital agency acqui-hired into Publicis
Founded an e-commerce business acquired by Expedia
Achieved tenfold revenue growth as leader of a large independent agency
Technology operator — both exits were technology-driven transactions
Certified Business Broker, Australian Institute of Business Brokers (AIBB)
Partner, Agency Futures — advising on buy-side, sell-side, and merger transactions globally
Based in Sydney, Australia — operating across APAC, UK, and US
Thinking about what comes next?
If you're wondering what your options might look like — whether that's a sale, a merger, or simply understanding what your agency is worth — Simon would genuinely welcome a conversation.
See below or connect directly on LinkedIn
More Growth, Less Stress
Thinking about your next move?
