Join Doug Baxter as he explores the philosophy, operations, and future plans of Mindshaker, a creative technology agency in Portugal. Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture.

Key topics

• Agency philosophy and deliberate growth

• Balancing human elements with technology

• Hybrid roles and team culture

• Client collaboration and problem-solving approach

• AI integration and future technology adoption

• Scaling while maintaining company culture

• International expansion within Plus Company network

Chapters

• 00:00 Introduction to MindShaker: A Unique Agency Model

• 01:05 Philosophy and Culture: Building a Human-Centric Agency

• 02:32 Identifying Core Problems: The Client-Agency Dynamic

• 04:10 Staying Lean: The Benefits of a Small Team

• 05:32 Hybrid Roles: Bridging Technology and Project Management

• 07:19 Investing in Training: The Importance of Skill Development

• 08:37 Embracing AI: Technology as a Tool for Creativity

• 10:26 Working with Brands vs. Agencies: Different Dynamics

• 11:41 Speed in Delivery: Making Quick Solutions Happen

• 14:41 Joining Plus Company: Expanding Horizons

• 16:22 Future Aspirations: Growth Without Losing Culture

• 17:11 Lessons Learned: Hiring Practices and Networking