Near-100% retainer income, gross margins above 74%, long-tenured clients, and a senior team ready to carry it forward. Greater New York area.

The opportunity

An established specialist PR and social media agency is available for acquisition. For nearly two decades it has built a defensible position serving brands in the home, kitchen and design sector, the kind of work that becomes long, sticky retainer relationships rather than one-off projects. The founder is ready to plan a transition, and the senior leader who runs the business day to day is open to staying on, so the engine that makes it work does not walk out with the deal.

By the numbers (FY25, USD)

• Revenue approaching $1.8m, stable year on year

• Gross margin consistently above 74%

• Adjusted EBITDA around $0.5m, roughly a 28% margin

• Owner earnings (SDE) in the mid-$500k range

• Close to 100% recurring retainer revenue

• 11 retainer clients, average tenure over 14 years

• No single client above 15% of revenue

What makes it rare

• Recurring by design. Income is almost entirely retainer-based, not project-led, so revenue is predictable and easy to forecast.

• Genuinely sticky clients. Relationships measured in decades, with low concentration and no dominant account.

• A niche it leads. Deep specialism in a defined sector, with a reputation and referral network that is hard to replicate.

• Built to hand over. A capable senior leader runs the day to day and is willing to stay, giving a buyer continuity from day one.

• Profitable and clean. High margins, a simple cost base, and well-kept books.

Who this suits

• An experienced agency leader or operator ready to step into ownership

• A search fund or independent investor seeking a profitable, cash-generative business, suitable for SBA 7(a) financing

• An established agency wanting a high-margin, recurring-revenue bolt-on and a new sector capability

Deal and transition

The owner is open to a structure that works for the right buyer and is committed to a proper handover. The business also suits SBA 7(a) financing. Full financials, client profile and deal terms are available under NDA.