Most agency founders spend years building something valuable without ever stopping to ask what buyers are actually looking for
In this opening episode, Simon Morgan and Doug Baxter lay out the landscape - why the holdco era is fading, what private equity and strategic acquirers really want, and how AI is reshaping every conversation around agency value.
They walk through five key drivers that buyers examine when assessing an agency: financial health, founder dependency, client portfolio, positioning, and forward momentum.
Honest, practical, and a good place to start if you're thinking about the long game.
In this podcast we reference what match-fit agencies look like. Here is the link to this resource.
