Indie powerhouse The Many, a participation-led agency with operations across Los Angeles, Sydney, and Vancouver has acquired a majority stake in CatalystXR, an Australian immersive technology studio specialising in XR, VR, AR, and large-scale interactive environments.

It's a deal that makes strategic sense. CatalystXR brings a decade of proven delivery across hundreds of international projects, spanning healthcare, mining, cultural institutions, sport, and enterprise. For The Many, it's the next step in building what they call The Participation Company - an organisation designed not just to communicate, but to create experiences people can step inside.

CatalystXR founder Jamie Gilroy joins The Many as Partner in Charge of Participatory Technology.

We love the boldness of this move to double down on a new kind of agency, specializing in the art of participation.

Huge congratulations to Damien, Jamie, and the teams at both businesses.